Associate Director of Marketing

ArborBridge
Remote

Overview:
At ArborBridge, our number one goal is to relieve the stress of standardized tests and college-entrance exams for high school students and their parents. The Associate Director of Marketing plays an integral part in that process by presenting our services in a clear and approachable way so that families and counselors know they can trust the ArborBridge team.

Our Associate Director of Marketing will draw on innovation, organization, collaboration, and marketing expertise to strategize and execute all of our marketing endeavors. We’re looking for someone to be the first dedicated marketing expert on the team, and to be responsible for establishing a disciplined marketing practice at ArborBridge.

About you: 
To be successful in the Associate Director of Marketing position, it’s helpful if you are…

An Experienced Marketer.
You are passionate about marketing and what it can do for a business that’s focused on growth and new markets. You have experience in a variety of marketing disciplines (email, social, printed collateral, website, and pay-per-click advertising) and look to experiment in each one—while leveraging your prior knowledge. Your non-marketing teammates will look to you to explain your strategy and lead the company’s marketing vision.

An Organized and Proactive Team Player.
You know how to negotiate demands from multiple departments, collaborating with the Sales, Business Development, and Instruction teams to ensure that all departments have the resources they need, when they need them. You can prioritize tasks effectively, manage a marketing schedule, and proactively address requests while maintaining a clear brand voice and strategy.

A Motivated Self-Starter.
You thrive in an environment where you get to take the lead in reaching your goals. You love bringing new ideas to the table and are unafraid to try something new. You are a collaborative team player who keeps the best interests of the company in mind, but you’re not the type to wait around to be told what to do.

How your skills and passion come to life at ArborBridge:

  • Creating the company’s marketing strategy in collaboration with CEO, Sales, and Business Development
  • Responsible for executing marketing strategy with occasional help from outside vendors and contractors (designers, printers, and agencies) managed by you
  • Crafting email campaigns by writing copy, designing layouts, and setting up automatic processes through HubSpot; optimizing these campaigns based on testing and campaign performance
  • Managing social media accounts and company website—with an eye towards SEO, KPIs, and multi-channel analytics
  • Brainstorming, creating, and updating printed collateral, such as guidebooks, brochures, postcards, and flyers
  • Developing and executing digital advertising campaigns across multiple platforms (display and SEM)
  • Maintaining brand standards across all marketing

What you’ve accomplished

  • At least 5 years in a marketing role
  • Demonstrated knowledge of marketing best practices and common platforms (Twitter, Facebook, LinkedIn, etc.)
  • Experienced with a CRM and CMS (HubSpot and WordPress experience a plus
  • Note: previous test prep or education industry experience is NOT required—we’ll happily train you

Compensation and benefits:

  • $50,000 – $75,000, depending on experience
  • Bonus potential after 6 months of employment
  • Optional enrollment in subsidized health insurance plan (coverage eligibility starts the 1st of the month after 60 days of full-time employment)
  • $50/month mobile phone stipend
  • Fully remote work (even after COVID has passed)
  • Flexible hours
  • Flexible, unlimited PTO
  • Parental leave
  • Casual dress code
  • Company-provided laptop
  • Fun, friendly, inclusive environment

About ArborBridge:
ArborBridge is pioneering 21st-century test prep to meet the ever-changing demands of standardized tests. We know that today’s students are digital natives. And with that in mind, every step of the way, we’ve integrated new technologies and innovative algorithms to develop the most efficient and effective one-on-one tutoring in the world. Our digital platform means we can match students with passionate, talented instructors from thousands of miles away. And whether a student is an athlete or the star of the school play, our highly interactive online programs empower students to prepare around even the most demanding schedules—at virtually any time of day or night. We specialize in SAT and ACT preparation and offer extensive tutoring for AP exams, SAT Subject Tests, ISEE and SSAT, graduate exams, and academic subjects.

Though our headquarters are located in Los Angeles, our team works entirely remotely and is spread across the US and Europe. At ArborBridge we are proud to be an equal opportunity workplace dedicated to recruiting and hiring a diverse team. Learn more at www.arborbridge.com