B2B Marketing Specialist

Philadelphia Media Network

The B2B Marketing Specialist will support the sales team with creative and innovative marketing solutions for driving revenue growth in PMN product categories. Primary responsibility will be driving quality leads that convert to sales. You will develop and execute highly targeted B2B campaigns working closely with Sales, Solutions Strategist, Client Success team, Marketing Research and the CRM manager.

  • Design and execute marketing campaigns, including email marketing, display and retargeting, webinars, and sales tools
  • Support the sales team with the development of a go-to market strategy that includes sales collateral and presentations
  • Execute the design and implementation of campaigns working closely with the Solutions Strategist
  • Analyze campaign performance and deliver reports on digital, social, Google Analytics, among others
  • Establish, track, and improve response rates, conversion rates, pipeline, and ROI for programs
  • Build strong working relationships with key internal groups, including sales, client success, and business operations teams

  • 2+ years of experience in developing and executing successful B2B demand generation programs and digital campaigns
  • Working knowledge of all digital marketing practices
  • Experience with Google Analytics, Facebook Marketing, Google AdWords
  • Exceptional writing, editing, and verbal communication skills
  • Strong PowerPoint and presentation development skills
  • Excellent understanding of data to drive impactful actions
  • Strong organizational skills to manage multiple projects with high-quality, timely execution
  • Demonstrated proficiency in Salesforce a plus
  • BA/BS degree or higher required

  • Flexible work schedule may be required
  • Sitting for long periods of time, working on computer with repetitive movements


  • Knowledge of performance marketing

Working conditions and Physical Requirements:

Philadelphia Media Network is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.