Media Manager (Supervisor)

UM - Universal McCann
Detroit

Position Summary

The Manager, Multicultural is primarily responsible for campaign execution. In this role, you serve as primary backup for the Media Director in the day-to-day running of the account. You will also supervise Junior staff assigned to the group.

 

Essential Functions

  • Works closely with the Strategy lead to develop the overall media strategy of assigned media plans, with an understanding of how each medium, including Multicultural touchpoints, plays a critical role in the clients’ marketing mix
  • Assist with the analysis and evaluation of media partner proposals to prepare recommendations that best meet the media objectives and strategies of a plan
  • Oversees the media plan development and negotiations in tandem with the investment team
  • Provides specific work direction to Junior staff within the group, making expectations and deadlines clear
  • Maintains procedures that produce effective and consistent internal communications to streamline requests and receipt of information and data from other departments within the agency
  • Functions as a primary point of contact with the clients and agency partners for all requests concerning media planning and strategy
  • Interprets, supervises, coordinates, and integrates, as necessary, all assigned media activities, including presentation and interpretation to the client, as required
  • Maintains the best possible relationship with clients
  • Responsible for developing the media skills and knowledge base of those more junior as well as supervise, advise and counsel the group in all daily account activities
  • Motivates Junior team members and encourages innovation and creativity throughout all projects by serving as a role model within the group / team
  • Maintains familiarity with the history, present status and procedures of the client, as well as with conditions in the industry
  • Is at all times alert to new media and new methods of using existing media and new developments, and shares with the planning group of such developments.
  • Keeps up to date on changes within the multicultural media landscape, including population and consumption trends.
  • Provides an energy level that brings new and exciting ideas to the planning function and instills this in all employees assigned to his/her group

 

Qualifications

Education:

  • Bachelor’s Degree or equivalent experience required

Work Experience:

  • 3-5 plus years of integrated Media Planning experience required, with some experience in the digital space
  • Multicultural experience is preferred, but not required – Passion for reaching diverse and underserved audiences is a must
  • Two years of media supervisory experience preferred
  • Success in managing Junior staff

Skills:

  • Must be extremely accurate and detail oriented
  • Ability to think strategically
  • Entrepreneurial in spirit
  • Strong presentation skills in internal, vendor, and client meetings
  • Excellent written and verbal communication skills and proven problem solving ability
  • Strong interpersonal and relationship building skills
  • Ability to work effectively cross-functionally and maintain strong professional relationships with clients and other various outside vendors
  • Understanding and passion for digital media space
  • Proficiency with Microsoft Office, specifically Excel and Word
  • Hands on knowledge with media software such as MediaTools, Prisma, MBOX, etc. is a plus
  • Experienced in using demographic and research resources, such as the U.S. Census, Simmons, Scarborough, MRI and Kantar
  • This position requires strong mathematical and analytical abilities

 

About Us

UM is a strategic media agency committed to proving that media is a topline growth driver as much as an efficiency play. We believe that better science and better art deliver better outcomes for our clients. We deliver science through the transformational power of business analytics and real-time data intelligence. We deliver art through creating moments that matter in media to deliver momentum for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Accenture, BMW, Coach, Coca-Cola, ExxonMobil, Fiat Chrysler Automobiles, Fitbit, GoPro, Johnson & Johnson, Sony, Spotify and The Hershey Company.